ABOUT JENNY FAHEY

How Did I Get Here?

I grew up in family hotel businesses in South Australia. They say a barmaid can tell a person’s character as soon as they walk through the door. I’m not sure how true that is but I am thankful for this ‘on the job’ EQ training. I left hotels to become a teacher but kept connected to the business World with hotel and retail work

After dedicating myself to teaching for 10 years, I yearned for the warmer waters of Queensland and a greater connection with business. That hatched my plan to train hospitality staff in Queensland resorts. I started studying my Masters in Training and learning Japanese at TAFE. As my Uni course was by correspondence, it seemed quicker to spend 6 months working in Japan while learning the language and continuing my master’s studies. That 6 months in Japan took me on an 8-year detour!

-Jenny Fahey, Top Sales Coaching. 2022. 

In Japan I became an area manager, managing 100 foreign instructors in 14 English language schools. I never would have imagined ‘wanting to’ or being ‘able to’ manage people. I chose Uni subjects that focussed on adult training and motivations because they were interesting and useful in my management role. I also had the benefit of 2 full days role playing difficult conversations with staff. Two other newbies and I laughed at our early attempts with those hard conversations but got better and better with each role play. Those rounds of role plays and feedback were some of the best training I have ever had. I now feel strongly that having open, difficult conversations is the fairest way to support individuals with potential performance issues. Avoiding them has many negative flow on effects. In my leadership role in Japan, I also got to support career progression, nurture and train potential school managers. Seeing new managers grow and succeed was incredibly rewarding.

After a life changing 8 years in Japan, I wasn’t sure anymore what I wanted to do on my return to Australia. I landed on the Gold Coast. After teaching English for a bit, I saw a job for an interactive learning consultant. The CEO gave me a log in to an online maths program and I was hooked. It was brilliant and I thought this would be an easy sell, schools would be falling over themselves to get me to come and show them how good the program was. Wow, how wrong I was! The program was brilliant but I clearly remember a cold call to Hazel to ask ‘would you like to have a look…..?’

Her answer was a very blunt ‘no’. I rocked in the corner and dreaded my next call. It took a major mind shift to feel comfortable making cold calls. My changed mind set was/is ‘I am offering an opportunity to easily evaluate something that will help the person I am calling. They can say no, not yet, but I am doing my job and giving them the opportunity.’ The best I can do is to be there when they are ready. I should add that Hazel did welcome me the following year and purchased the program she had not wanted to see earlier.

I struggled initially in sales and then got my hands on stacks of CDs. A lot of time driving and something called a CD player in the car taught me plenty. These days I enjoy podcasts. An hour of listening may only have given me one idea, but I learnt more from those CDs than listening to the radio. I went from the sales struggler to the consistent top sales performer. I was never a ‘twist the arm’, ‘pushy’, ‘keep talking’ salesperson. I knew I was providing customers with something that was good for them.

I became passionate about ‘good’ sales. True sales professionals use a wide range of skills. They meet the needs of customers and help them make decisions that benefit them. You don’t get repeat business, upsell, referrals or business growth if you don’t respect the needs of potential customers.

I managed national sales teams in Australia and liaised with teams all over the World. I designed and delivered training for field sales, business development, customer success, inside sales, new hires and managers. Where I was once obsessed with learning what I could about sales skills for myself, I became fascinated by the power of systematic sales coaching for sales teams. I have worked with several businesses and become acutely aware of how important it is for a whole business alignment and understanding of sales.

My goal now is to help businesses optimise the skills and processes for sales. I love to see businesses build sales, morale and retention by implementing strong processes and Playbooks for everyone to succeed. Please get in contact if you want to build the sales skills of individuals, the coaching skills leaders or audit the processes that help align sales goals for your business.

Jenny Fahey

WHAT IS SALES COACHING ALL ABOUT?

Professional salespeople and strong sales teams are integral to business success. Businesses don't grow without sales.

​Sales Managers these days have a range of sales data at their finger tips. The danger is that they spend more time analysing the data and reporting on the data than they do building the skills of the people who can change the data. Pipeline and deal coaching is important but skills coaching builds a healthy pipeline. 

Sales is a profession requiring a complex interaction of EQ and skills. Sales coaching is an ongoing, systematic approach to the development of sales professionals. An analogy to coaching in sports could be Ash Barty. I’m sure Ash continually reviewed and fine tuned her tennis and mental skills with her coach. It’s the same for sales professionals – marginal gains lead to stronger skills over time. Coaching is not a sudden ‘quick, we all need to hit this target by next week!’, it’s not an annual performance appraisal or a fix for underperformers. It is about optimising and developing individual talent, as well as aligning teams.

Many/Most Sales Leaders haven’t been coached on how to coach and lead their team. Additionally, pressure from other parts of the business can drive them to short-term, knee-jerk sales pressure that negatively impacts motivation, retention and the sustainable growth of sales.

This is why Sales Leaders need to be supported in processes of coaching. Not just Sales Leaders; all Leaders should be coaching their teams and all teams should know how they are building sales for the business. This is where a good Company Playbook represents the Vision, Mission and Values for all. It keeps business goals clearly front of mind and gives clarity to everyone on how to succeed in the Company.

These are my 2 passions – developing the skills of sales professionals and clarifying company processes to enable this. Everyone wants to be successful. When staff have clarity about their role and how they can contribute to business success, everyone wins. Retention is higher, referrals for attracting talent is stronger, confidence and motivation drives stronger results. This seems pretty logical but many businesses haven’t done the bigger picture planning to ensure long term success. Communication is ad hoc, salespeople are frustrated, managers are stressed and businesses are hamstrung. 

Higher Retention

When staff have clarity about their role and how they can contribute to business success, everyone wins.

Stronger Referrals for Attracting Talent

When staff have clarity about their role and how they can contribute to business success, everyone wins.

Confidence

When staff have clarity about their role and how they can contribute to business success, everyone wins.

Motivation

When staff have clarity about their role and how they can contribute to business success, everyone wins.

Stronger Results

When staff have clarity about their role and how they can contribute to business success, everyone wins.

Long Terms Success is Achieved

When staff have clarity about their role and how they can contribute to business success, everyone wins.

Please contact me if you are interested in making changes to any of these challenges.